How to stop cravings… isn’t this the hottest topic in all of nutrition? Cravings by definition are, “a powerful desire for something.” I know I probably didn’t need to give you the definition of a craving, because we’ve all experienced it or daily experience it. But if we get to the root of the problem, we have to understand that people are battling cravings all wrong.
We believe that we have more power over our cravings than our cravings have over us.
Biologically speaking this is false, given that willpower is a very limited commodity.
We also need to know that we are making it way too difficult to overcome cravings. There is an easier way, a simple way and I must share that with you. Especially as we go into this busy season and well a season of possibly one too many cookies.
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The Craving Myths
There are three craving myths that we have to let go of before we can talk about the only way to beat cravings. Why? Because with a false belief about cravings, it will be hard to believe there is a different way. A way without deprivation, starvation or restriction.
I promise, it isn’t too good to be true. So let’s just get to myth number one.
Myth #1: We just need to use more willpower whenever a craving strikes.
Sure, it sounds like great advice. Be more disciplined, use more willpower, just stop. But if we look at willpower alone, we have to know that trusting in this source is like walking on hot coals. At some point, you’re bound to get burned.
In fact, I like to say that trusting in willpower to alter bad health habits is like believing the tooth fairy really delivers dollar bills.
The truth is that actually changing behaviors involves complex interactions between genes, hormones, brain chemistry and lifestyle. When you try to overcome all of those things by the two letter word, no, it doesn’t work very well.
Instead of fighting our body’s natural pathways, we must start working with them. One of the most epic survival methods in the body is regulating hunger and fullness. Because without food and water, well we’re toast. So our body has complex signals that make sure we eat enough, and conserve enough energy from our food, to keep us going.
When we try to out-think our body in regards to cravings by simply not eating, we fail because this is against how our body actual functions. To top that off, we only have so much willpower to use everyday. It’s like a muscle and the more you’ve trained it, the better off you’ll be. Yet, in almost all of us willpower is used like a punishment. Being rebellious in nature, we’re bound to fail when we tell ourselves ‘no’ too much.
Myth #2: The only way is to never eat sugar again.
Yet again, we put more punishment on our already frail food minds by saying no sugar, ever again. It’s a cruel world to put that kind of restraint on yourself. While, I’m not saying sugar should be fair game, because that is the very thing we’re trying to control. I’m saying we must have the right attitude.
So instead of aiming to eliminate all sugar or sweet foods, set boundaries. Knowing limits while still allowing your body an occasional treat or daily fruit isn’t going to make or break you.
Plus, if you stick with the all or nothing mentality, you’ll probably find yourself trying to convince your mind to even begin thinking about overcoming sugar as opposed to ever taking action. The bigger bummer, most of us have been burned by trying to do something like this.
Given that most of the recommendations on the market are just to change what you eat rather than take into account how our body actual functions and the role of sugar. If we can get outside of this mindset and rather accept sugar or the right sugar and fruit for what it is and then know and trust in how your body was designed to work, then we can talk about curing cravings without any thoughts of deprivation, starvation or restriction.
Myth #3: Cravings are all psychological.
This myth is only partially true. Sure, cravings can be psychological. Just like eating. We eat because we are sad, tired, frustrated, angry, simply out of emotions. Yet, even when we dig into the emotional eating spectrum we can see that it isn’t all psychological and that just stopping doesn’t always work.
The reason is because these psychological changes, needs, however you want to define them create hormonal changes which in the end create a true hormonal drive. We’ll talk more on this in the future, but this is also why those people who feel like they gain weight just looking at food, actual can.
Living in the world where calories are the enemy we learn to restrict, naturally. Yet no matter how much restriction we try we can’t overcome the natural instincts of our body to keep us alive. That means that when we are truly hungry, our body is going to continuously signal for food making everything and anything sound good.
For example, have you ever been to the grocery store on an empty stomach?
Now you know what I’m talking about. You end up filling your cart with way more than planned and in the end it tends to contain a lot of sweet, fatty, savory foods.
Why?
Because our body gets the energy we need to survive (and we’re not talking about thriving) from these foods. It’s called quick energy and thus where the vicious cycle comes in to play.
You notice food and start to get tempted. You add hunger to that equation and now you are hungry and restricting making the cravings more severe. You turn to willpower. That gets you through about fifteen seconds before you give in to whatever quick energy source is available. Most likely candy from your co-workers desk, that piece of cake in the break room, leaving you satisfied and guilty. Not even 60 minutes later you feel a similar feeling. Cravings strike and the vicious cycle repeats itself.
You become the victim.
It doesn’t have to be this way.
Fortunately, I’m here to tell you, it doesn’t have to be this way. You don’t have to be the victim to crazy cravings and yes there is even a cure (and we’re told to use the cure word cautiously).
Fortunately I believe there is a simple, easy and even basic way to give up cravings and I’m so excited to help you do so.
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The Only Way to Beat Cravings
The only way to beat cravings is to get our bodies back to the natural flow of how it is supposed to function. Even hormonal flow, happy moods, normal eating patterns, satiety, peace, you know everything we are looking for.
So how do we do this?
Honor natural hormonal flow and stop working against the grain. This means focusing more on the when and how as opposed to the what. Don’t get me wrong the what is important, because the more we eat those high sugar foods the more we will depend on them. But if you’re overwhelmed with the what, then start with the when.
The reality that no one is talking about, our body does not need food as energy 24 hours a day. In fact, it prefers a break to do its night job which should be free of food energy. This means that our eating window actual needs to shrink and this step alone can help reduce cravings by over 50%.
To make it crystal clear, if you don’t even worry about what you are eating, even if it is all the wrong things, and you simply narrow your eating window to less than 12 hours a day, you can shrink your cravings by over 50%!
The way it works is by allowing the body to get back into the natural rhythm of hormonal flow in the presence of food energy and in the absence. Both scenes are totally different and will help to even out the leptin and ghrelin signals which are our hunger and satiety signals.
Basically, by allowing your body to have a break, in the absences of food, you allow your body to rely on its own energy stores, including those pesky fat stores you want to get rid of. Not to mention giving your GI system a break which will help your circadian rhythm to normalize, meaning you will sleep better which is directly affected by our hormones.
Because we all know when you don’t get enough sleep you crave all of the things.
Here’s a short hormonal breakdown;
- Leptin is the hormone made by fat cells that decreases your appetite.
- Ghrelin is a hormone that increases appetite and also plays a role in body weight.
- Human Growth Hormone is its own fascinating hormone in that it is anabolic and catabolic. It builds muscle mass and breaks down body fat at the same time.
- Insulin is our hormonal response to food (sugars) and is found in the presence of food. It is a building hormone.
- Melatonin is our relaxation or sleepy hormone.
So basically what happens in a person that craves everything is most likely you are eating in a wide window. So late at night or within a few hours or resting. This limits the amount of melatonin that is released in your brain (gut-brain connection) so you can’t fall asleep as easily or reach the deep sleep your body needs.
Also, when food is present in the body so is insulin. When insulin is elevated human growth hormone decreases meaning your body is in a constant state of needing energy from food because it can’t tap into its own fat stores due to insulin’s (building hormone) presence.
Not getting enough sleep increases the flow of ghrelin, which decreases leptin. This makes your hunger cravings skyrocket, preventing you from ever really feeling satisfied and thus the vicious cycle continues.
If you stop eating three hours before bed, this ensures that you will start releasing adequate amounts of melatonin helping to shut your body down. Your body also has time to use up the insulin in the system allowing human growth hormone to be released meaning you will begin tapping into your fat stores as energy so it stops signaling hunger from sugar. By sleeping well and having a new source of energy during the sleepy hours allows your body to regulate leptin and ghrelin leaving you more satisfied when you wake up.
No more morning grumpiness, intense hunger, exhaustion and lack of zeal for the day.
Why?
Because this is how your body was designed. With a proper and adequate hormonal flow that allows you time to eat and time to rest. It’s as simple as that.
The bottom line:
When you eat matters more than the what.
The how you eat is the next step but one I’ll leave for inside The Craving Cure course which is less expensive than the cost of a meal. I can assure you it is the best $9.99 investment you’ll ever make.
Take advantage of our limited time offer
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Plan of action:
Learn when to eat and when not to eat. It’s pretty much as simple as that.
In doing this, or what I call eating within the 12-hour window (possibly 8 or 10 hour window if you’re advanced) will change the hormonal flow reducing your cravings significantly. Or as I like to say, without you really even trying.
There is no deprivation, starvation or restriction with this method. Simply a change in when.
Your plan of action is to try it out for yourself. Here is how:
- Stop eating at least three hours before bed.
- Allow a minimum of 12 hours at night without food.
This means if your last meal of the day is at 6:30 pm you need to wait to eat anything in the morning until 7:00 am at the earliest.
No more bed time snacking, morning pre-workout snack, just a normal hormonal flow. I promise you, this changes a lot!
If you want all of the additional tips to CURE your cravings for good then you’ll want to grab my Craving Cure guide and workbook full of all of the information and tips you need broken down into a three-week action plan.
Friend, take back your life, your health, your cravings. It doesn’t have to be hard.
The deal of the year.
Here’s the deal if you suffer from:
- The inability to walk away from the candy on your co-workers desk.
- Constant hunger.
- Binging after work.
- Sluggish, lacking energy.
- Brain fog.
- Cravings of all intensities.
- Are human (wink).
The Craving Cure Guide will rock your socks off without any deprivation, starvation or restriction involved. It comes with the guide + workbook that will walk you through each of the three main steps you need to take to cure cravings for good.
Perfect for this time of the year because it is the only program that doesn’t make you eliminate sugar but just to get back into a normal flow so the struggle disappears.
Again, I packaged it up, knocked off the complicated members area and packaged it conveniently for you to print and do at your convenience in one very, very, very low price!
Seriously, the time is now and I’m on board. Because why not kick off this season the right way and actual enjoy it without guilt! Will you do this with me?